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Cookie Policy

Cookie Policy

Cookies on our website

On cookies and similar techniques (hereinafter all referred to as cookies) are used by Sunweb Group UK Ltd., a private company with limited liability, with its registered office at 83 Victoria Street , SW1H 0HW in London, in the United Kingdom, and registered with the Chamber of Commerce under number 07306909. Sunweb Group UK ltd.. is active in the United Kingdom on behalf of Sunweb Group GmbH, with its registered office in Switzerland at Schützengasse 4 CH-8001 in Zurich, Switzerland. Sunweb Group GmbH also operates in Belgium, the Netherlands , France, Germany, Denmark and Sweden. See our privacy policy for further information.

Naturally we wish to inform you clearly of how Sunweb Group UK Ltd. uses cookies. Cookies are small files that are placed on your peripheral equipment by a website in order to remember certain data during your visit to our website.

Cookies can be placed by us (first-party cookies) and also by another, third, party (third-party cookies). Sunweb uses several functional cookies that are needed to allow (the functionalities of) the website to work. For example to allow the online booking process to work, but also to keep your booked, viewed and saved holidays up to date in your ‘favourites’, together with your searches. We use analytical cookies in order to collect statistics and adjust our website (also by means of targeted recommendations) in line with the wishes and interests of the visitor, so that we can offer an optimum visitor experience. Those third parties also place cookies when playing YouTube videos and when making use of the Facebook login module. In addition, Sunweb also uses (third-party) advertising cookies (tracking cookies) that enable us to show you or actually not show you if you have indicated this, advertisements in the shape of banners on other websites, for example, after you have visited our website. This also makes it possible to create profiles and interest profiles. In principle, this is intended for advertisement and other services provided to us (Sunweb and other brands as operated by Sunweb Group), but third parties can also use cookies for their own purposes if they place them. For this, we match your email address or other identifying information (in a hashed format) with data from those advertising platforms. To determine our audience for a specific advertising campaign, we may use your booking details or the data we collect when you use our websites, mobile apps, or other digital media. In addition, the advertising platform may use the personal data it collects about you to compile a similar audience. This allows us to reach a new audience.

Settings and changes concerning cookies

Before cookies, other than functional cookies, are placed via the website, we ask for your consent via the cookie banner or the cookie module. If you agree to the placement of cookies, we will also allow third parties to place and read the information collected by their cookies. The performance and use of the cookies placed by these third parties are subject to the conditions and policy of these third parties.

You can always withdraw you consent for Sunweb by adjusting your cookie settings via this link: 

Change Cookie Settings

The fact that your cookie choice is remembered by means of a functional cookie means that there is another possibility to withdraw your consent by removing cookies via your internet browser:

·         Chrome

·         Firefox

·         Internet Explorer

·         Edge

·         Safari (macOS)

·         Safari (iOS)

·         Opera

You can also set whether you wish to accept cookies via your internet browser. How you can set this can be found best via the Help menu in your internet browser. If you change the settings in your internet browser, there is a possibility that you will no longer be able to use several functions on our website. Certain cookies are necessary for the operation of the website.

If you do not agree to the placement of advertisement cookies, you can indicate this at Your Online Choices,and sometimes for each third party separately or to us.

Please note: if you have switched off (certain) advertising cookies for our website using one of these methods, we will no longer show you advertisements on the basis of your data that were collected using this method. It may happen that you see general advertisements from us.

Sunweb Group is using Google signals. Google signals are session data from sites and apps that Google associates with users who have signed into their Google accounts, and who have turned on Ads Personlization. You can turn off ad personalisation in your Ad Center:

Information privacy

Insofar as we also use cookies to process your personal data, we would like to refer you to our privacy policy for more information, such as about your privacy rights.


We would like to provide you with information in the best way possible and we may therefore improve this cookie policy from time to time. You should therefore view this page every now and then for the best information. This cookie policy was updated most recently on 03-10-2023.


We are pleased to receive your questions and comments with respect to this cookie policy. You can also leave your questions or comments about our cookie policy by contacting our Customer Service department.